Creating ROOM by Julia Brown, a high-end interior design studio

Branding
Website
Social media

After more than 20 years in the high-end residential design industry, Julia recognised that what people truly needed wasn’t just a beautiful kitchen or clever storage solutions. They needed someone who could connect the dots — a designer who could bring creative vision, technical understanding, and a trusted network of highly skilled craftsmen together in one seamless experience.

Our challenge was to create a brand that reflected both her distinctive creative style and her extensive technical expertise.
We crafted a confident, inspiring brand strategy for ROOM, giving clarity to Julia’s vision and the direction of the studio. From there, we developed the full visual identity, shaped directly by the strategy and positioning.

This included an extensive library of brand assets, ranging from the finer details — such as technical drawing branding — to larger pieces like a full brand brochure.

From conception to launch, we worked closely with Julia to ensure her creative sensibility and aesthetic were embedded at every touchpoint.

The Outcome

Alongside showcasing Julia’s exceptional design work, we wanted the brand to communicate the warmth, personality and attentiveness she brings to each project. Her approach is rooted in truly understanding the people she designs for — their routines, priorities, and the rhythms of their home. This fusion of creative vision, technical expertise and human-centred design became the foundation of the brand identity.

You can see this in the ROOM logo, which blends clean, architectural angles with softer, flowing lines. The theme continues throughout the identity: photography pairs close-up details of craftsmanship and materials with imagery of people living, playing and relaxing in the spaces; the colour palette balances monochrome minimalism with fresh, soft hues to bring warmth, depth and confidence.

This fusion of creative vision, technical expertise, and bespoke design became the foundation of the brand identity. It’s reflected in details such as the ROOM logo, which brings together clean, technical angles with softer, flowing lines. This theme continues throughout the identity — from photography that pairs close-up shots of refined finishes and craftsmanship with images of people relaxing, playing, and truly living in the spaces, to a colour palette that balances monochrome minimalism with fresh, soft hues for warmth, depth, and confidence.

At the heart of the brand is ROOM’s design philosophy: We take the time to understand how life unfolds in your home, using those insights to guide every element of the design — ensuring each space feels intentional, personal and beautifully rconsidered.