Concordia

Branding a People & Planet-First Interiors Company

Branding
Renaming
Website
Social media

Elevate was emerging as a new UK-focused commercial interiors company, branching out from its European roots. With a strong mission to put people and planet first, they needed a new name, messaging and visual identity that would bring their values to life. They also needed a website that felt more creative, more inspiring – and a lot more enjoyable to explore.
We saw an opportunity to disrupt the cold, clinical aesthetic dominating the commercial interiors space. Elevate’s commitment to wellbeing, sustainability and community deserved a brand that felt as warm and dynamic as the environments they create. From naming and messaging through to photography, illustration and web design, we aimed to reflect their belief in spaces that enable people to thrive.

The Outcome

The resulting brand is human, inviting and full of energy. A soft, nature-inspired palette – from fir trees to river-sage – reflects the brand’s environmental ethos. The logo captures the dynamic movement and flow of the spaces Elevate creates.

Photography plays a crucial role in the brand, spotlighting people genuinely thriving in the environments they've helped shape – a powerful shift away from the industry norm of cold, empty interiors. Hand-drawn energy lines convey movement and individuality, while doodle-style illustrations add warmth and a human touch.

Together, every element contributes to a brand that challenges the status quo – just like Elevate.