'Self care' has become a huge focus in modern society. The brief for this range was to create a styleguide and product offering for a 'Well being' focussed bath and body range for Primark. The range features a minimalistic design asthetic and soothing, cool palette. Each product is infused with mood enhancing scents.
The range has now been in store for over 18mths and has been repeat ordered several times due to demand.