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Just Good Days

Beauty Branding


Product Styleguide

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Paladone design and produce a huge variety of trend-led products and gifts which they supply to their global customer base. The brief was to support Paladone in branching out into the beauty industry. The initial brief was to create a collection of in-house beauty brands targeting millennials.

The Brief

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We first contacted Studio Kico as we needed a partner to help us create products that would be sold into the health & beauty market across both licenced and non-licenced ranges. We needed an agency that had the right commercial knowledge of the market combined with the right design skills. 

What sets Studio Kico apart from other studios is its consumer trend-led approach; which results in product designs that are both commercial and look great/relevant to the demographic being targeted. Studio Kico has helped establish Paladone in the H&B space with this new category being one of its fastest growth areas for the business.

Yann Le Bouedec - Commercial Director Paladone

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The process began by researching millennial beauty brands – a booming industry full of exciting innovators. This research was collated into trend and mood boards to begin to guide the direction of this new beauty range. 


We wanted the brand to be bright, fun and playful, with strong themes of well-being, self-care and optimism. To match this vibrant feel, we named the brand ‘Just Good Days’ and created a typographic logo that referenced a smiley face.


Working closely with Paladone’s exceptional product development and creative teams, we developed a range of products to sit within this new in-house brand. 


The product range features a variety of bath and body items including bath crumbles, bath bars and shower steamers all infused with mood-lifting essential oils. 


Each piece of the packaging features a slogan such as ‘feeling peachy’ in bold, trend-led typography to continue the optimistic, playful feel of the brand.

The Solution


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